Seasoned Ticket
Powerleague

Seasoned Ticket

PROBLEM
Powerleague wanted to launch walking football matches to help combat loneliness amongst retired football loving men, who struggle to feel relevant anymore. They perceive football to more significant and signing up to something less pertinent isn't attractive.
SOLUTION
Seasoned ticket: a monthly subscription box that celebrates their golden days and looks at the technical game that walking football is. Launched by powerleague players exclusively inviting their dads, grandads and uncles to hold a seasoned ticket.
WHAT I DID:

Creative Strategy

PROJECT TEAM:

Jamie Everall & Oliver Bielby

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